LG U+ Ambassador 'Holman' Surpasses 100 Million KRW in Donations This Year
[Asia Economy Reporter Seulgina Jo] LG Uplus announced on the 13th that the amount donated by its social contribution ambassador ‘Holman’ for underprivileged children this year has surpassed 100 million KRW.
Holman donated 52.7 million KRW, the revenue earned from TV appearances and merchandise sales during the year-end and New Year season, to the Community Chest of Korea (Sarangui Yeolmae). Earlier, Holman had also donated the entire proceeds of 48 million KRW to Sarangui Yeolmae in March. The approximately 100 million KRW donated by Holman this year will be used to support children suffering from food insecurity and youth in difficult circumstances.
Holman, a character created in 2001, gained great popularity mainly among teenagers at the time due to its cute appearance reminiscent of a snowman and a friendly backstory of transferring from another school. After an 18-year hiatus, Holman resumed activities last year and, together with a newly created friend character ‘Muneo’, has been gaining popularity among people in their 20s and 30s.
Riding on this popularity, LG Uplus appointed Holman as its social contribution ambassador to raise awareness of sharing activities among the MZ generation by leveraging the familiar character. Since then, Holman has participated in various social contribution activities promoted by LG Uplus, spreading positive influence.
LG Uplus and Holman also carried out sharing activities by directly meeting underprivileged children and youth to share warmth. Last month, LG Uplus employees and Holman visited the Jinyeong Regional Child Center in Gimhae, Gyeongsangnam-do, replacing an old kerosene heater with a heating and cooling device and installing an electric water heater to help the children stay warm during winter. They also delivered stationery sets featuring Holman and Muneo characters for the children to use while studying.
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Lee Sangsoo, head of LG Uplus Customer Experience Marketing Team, said, “We are carrying out various activities centered on the MZ generation through Holman, our social contribution ambassador,” and added, “We will continue to support the spread of Holman’s positive influence.”
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