A Samsung Electronics model is introducing the 'Bespoke Water Purifier,' which was the world's first to receive certification for microplastic removal performance from the US NSF International at the Samsung Digital Plaza Gangnam Main Store. (Photo by Samsung Electronics)

A Samsung Electronics model is introducing the 'Bespoke Water Purifier,' which was the world's first to receive certification for microplastic removal performance from the US NSF International at the Samsung Digital Plaza Gangnam Main Store. (Photo by Samsung Electronics)

View original image


[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics announced on the 13th that its Bespoke water purifier has become the world's first to receive certification from the US NSF International for its performance in removing microplastics, tiny particles that are difficult to identify with the naked eye.


NSF International is a drinking water and water purifier testing organization officially approved by the American National Standards Institute (ANSI) and collaborates with the World Health Organization (WHO). Since 2019, NSF International and ANSI have been preparing international testing standards for microplastic removal performance, and this month, they announced the first official certification for products capable of removing very small microplastic particles in the range of 0.5 to 1 micrometer.


Samsung Bespoke water purifier had already been certified in March for water purification performance against 73 items including heavy metals (lead, arsenic, mercury), bisphenol A, perfluorinated compounds (PFOA, PFOS), environmental hormones (nonylphenol), and anti-inflammatory analgesics (ibuprofen, naproxen). It has now added certification for purification performance against microplastics, tranquilizers (meprobamate), antibiotics (trimethoprim), and other pharmaceutical substances and contaminants, holding a total of 83 certified items. Samsung Electronics explained that this is the highest record among domestically manufactured direct water type purifiers.


Samsung Bespoke water purifier has also been certified for the safety of materials used in the entire purification system, including all parts that come into contact with water, from about 1,000 harmful substances. The product’s '4-stage filter system' filters out foreign substances in tap water. Samsung Electronics stated that it continuously monitors the removal performance of five major pollutant groups. Additionally, it uses stainless steel direct water pipes to reduce concerns about corrosion and contamination and applies the 'Smart Clean Care' service that manages hygiene autonomously.



Yang Hyesoon, Vice President of Samsung Electronics’ Home Appliance Business Division, said, "Samsung Electronics has consistently strived to implement a water purification system that allows consumers to drink water with confidence," adding, "We will continue to strengthen powerful purification performance and hygiene functions that consumers can trust and choose."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing