'LG OLED Evo Objet Collection' Debuts at The Hyundai Seoul

Lifestyle Pop-up Featuring 'Art Objet Design'
Commemorative Gifts and Gift Certificate Events for Visitors

LG Electronics is showcasing a lifestyle exhibition featuring the differentiated design of the LG OLED Evo Objet Collection at The Hyundai Seoul in Yeouido. The exhibition includes the Barcelona Chair by the luxury furniture brand Knoll, along with artworks by Korean artists Hyunsoo Kim and Sejin Bae as display objects. Photo by LG Electronics

[Asia Economy, reporter Lee Hyeyoung] On December 12, LG Electronics announced that it has opened a pop-up exhibition at The Hyundai Seoul in Yeouido, presenting a lifestyle space that highlights the 'Art Objet Design' of the LG OLED Evo Objet Collection.

This exhibition, themed "My Own Gallery at Home," is styled with three color options: beige, redwood, and green. The exhibition space will be open until December 24.

The space was created in collaboration with the living shop Duomo&Co and Print Bakery, the art sales brand of Seoul Auction. To evoke the feeling of being in a gallery, high-end furniture and artworks by Korean artists have also been arranged in the space.

LG Electronics is also holding an event where the first 50 visitors each day who upload a verification photo with a hashtag on social media will receive a commemorative gift. All participating visitors will also have a chance to win department store gift certificates and other prizes through a raffle.

The LG OLED Evo Objet Collection features the industry's first 'Art Objet Design' applied to a 65-inch (diagonal approximately 163 cm) OLED Evo TV. The design breaks away from traditional TV installation methods such as wall-mounting or using a stand, allowing the TV to be installed leaning against or closely attached to a wall to create a differentiated space.

Kim Sunhyung, Head of Korea HE Marketing at LG Electronics, said, "With this new product featuring a differentiated space interior design never seen before, we aim to capture the demand of premium customers."

This content was produced with the assistance of AI translation services.