"Beauty Products Chosen by 50 Million Customers" Lotte ON Holds First 'Beauty Award' Since Launch

[Asia Economy Reporter Yuri Kim] Lotte ON announced on the 12th that it will reveal the first-ever 'Lotte ON Beauty Awards' since its launch on the 13th.

At the '2021 Lotte ON Beauty Awards,' the most beloved beauty products of the year will be selected, along with an introduction to the seven major beauty trends of the year. From the 13th to the 19th, the 'Beauty Awards Festival' will be held, offering up to 30% discounts on popular brands and products selected across 16 categories.

Lotte ON is an integrated platform of Lotte Shopping, holding diverse brand data from department stores, marts, and LOHB's. This time, the award products were selected by integrating sales data from Lotte Department Store, which holds the number one position in cosmetics sales with 32 stores nationwide, enhancing the credibility of the awards. In fact, the awarded products were chosen based on an analysis of sales data from Lotte Department Store and Lotte ON, covering 176.57 million transactions made by 57.41 million customers over the past year (November 2020 to October 2021).

Lotte ON's beauty product category is growing in line with the recent expansion of the online beauty market. According to Statistics Korea, last year, online shopping transactions for cosmetics surpassed 10 trillion KRW for the first time, reaching the 12 trillion KRW range. Mobile shopping transactions for cosmetics grew by more than 30% year-on-year, reaching 7 trillion KRW. Lotte ON's cosmetics sales from January to November this year increased by about 40% compared to the previous year, with the number of buyers also rising by over 30%.

Lotte ON stated, "To provide customers with highly reliable information and strengthen our position in the beauty market, we are conducting the first '2021 Lotte ON Beauty Awards' since our launch." Products ranking up to third place in 16 categories, including skincare, body care, and cleansing, will be awarded. As the first in the industry to integrate nationwide Lotte Department Store sales data, a separate category for 'Luxury Skincare' was created to differentiate the awards. Award-winning brands and products will receive the 'Award Winner' emblem free of charge and will be actively supported through promotional events. Starting this year, the beauty awards will be announced every December.

Based on large-scale data, the seven major beauty trends of 2021 are introduced in line with Lotte ON's keywords. These include trends such as 'Luxury Skincare' and 'One's True Shade,' explaining the reasons for selecting each trend and the background for choosing the award-winning products.

From the 13th to the 19th, Lotte ON will hold the 'Beauty Awards Festival' to celebrate the announcement of the awards. By searching 'Beauty Awards' on the Lotte ON application (app), customers can check the award-winning products by category. Related products will be sold at discounts of up to 30%. Popular beauty brands such as Sulwhasoo, Est?e Lauder, Kiehl's, Aveda, and Jo Malone are participating in the festival. Customers who purchase award-winning products will receive an additional 3,000 L.Points, and those who spend over 50,000 KRW will be given discount coupons of up to 10,000 KRW. Additionally, daily instant discounts of up to 10% are offered depending on the card company used.

This content was produced with the assistance of AI translation services.