Samsung Electronics Renames Wireless Division to 'MX Division'
[Asia Economy Reporter Seulgina Jo] Samsung Electronics announced on the 10th that it has changed the name of its wireless division to the 'MX Division (Mobile Experience Division)'.
The new name MX (Mobile Experience) emphasizes the company's commitment to enabling consumers to enjoy an optimized experience for themselves through the 'Galaxy Ecosystem,' which seamlessly connects various products such as smartphones, tablets, PCs, wearables, as well as customer services, and through open partnerships.
In particular, it implies the goal of providing consumers with a new Galaxy experience that opens up infinite possibilities.
Samsung Electronics explained that through this name change, as an industry leader focused on customer experience, it will continuously expand the Galaxy Ecosystem based on the scalability and connectivity of products and services, and continue to drive comprehensive experience innovation.
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Since starting its mobile phone business, Samsung Electronics' wireless division has continuously expanded its business into various product and service areas including tablets, PCs, and wearables.
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