Large Supermarkets Begin Pre-Orders for Seollal Gift Sets: Focus on Practicality, Luxury, and Uniqueness

Lotte Mart will conduct a pre-order sale of Lunar New Year gift sets at all stores until the 19th of next month.

[Asia Economy Reporter Lim Chun-han] Large supermarkets have begun pre-order sales of Lunar New Year gift sets. Since the COVID-19 pandemic, demand for non-face-to-face gift set purchases has increased, and pre-orders are becoming a larger portion of total sales than regular sales.

According to the industry on the 11th, Homeplus is conducting pre-order sales of Lunar New Year gift sets until February 19. This time, they have prepared products that can satisfy customers' diverse tastes, focusing on practical, premium, and unique items. To celebrate the Year of the Tiger 2022, they exclusively released four special tiger-themed wines and prepared gift sets tailored to the golf craze. For camping enthusiasts, they are offering a limited 300 sets of the "Antibiotic-free Pork Roast Raised in the Highlands" refrigerated set.

During the pre-order period, customers paying with event cards can receive up to a 40% discount, and depending on the purchase amount, they can get gift certificates worth up to 1.5 million KRW or instant discounts. For purchases over 50,000 KRW, interest-free benefits are available by card company, and free delivery is provided for purchases over 30,000 KRW. A special gift certificate event is also prepared for corporate customers until the 1st of next month. When using Homeplus online, customers purchasing over 100,000 KRW receive a 10% discount coupon, 100,000 KRW or more purchase grants 100,000 mileage payback, and up to 750,000 KRW overlapping coupon discounts are available when paying with event cards.

Lotte Mart also started pre-order sales four days earlier than last year's Lunar New Year. According to Lotte Mart, the proportion of pre-order sales for Lunar New Year gift sets increased from 39.7% in 2019 to 51.9% this year. During the pre-order period, L.Point members and customers purchasing gift sets with event cards receive up to a 30% discount compared to the regular price. Free delivery is provided for purchases over 30,000 KRW, and gift certificates worth up to 1.5 million KRW are given depending on the amount when purchasing with specific cards. The same benefits are available not only at offline stores but also on Lotte On.

A Lotte Mart official said, "Sales during the gift set pre-order period have been increasing every year," and added, "We hope that the many benefits prepared will help customers prepare gift sets for their loved ones."

This content was produced with the assistance of AI translation services.