Kyochon Chicken Opens First Dubai Store 'Deira City Center Branch'

Kyochon Chicken Dubai 1st Branch 'Deira City Center Branch'.

[Asia Economy Reporter Moon Hyewon] On the 10th, Kyochon F&B announced that it opened its first Kyochon Chicken store in Dubai, United Arab Emirates (UAE), called ‘Deira City Center Branch,’ on the 9th.

Deira City Center is a shopping mall located near Dubai International Airport. The first Kyochon Chicken store in Dubai, located on the first floor of this mall, was developed as a casual dining restaurant with delivery service, covering approximately 50 pyeong (165㎡) and seating 58 customers.

According to Kyochon, Deira City Center is frequented more by locals and resident foreigners than tourists. Based on the actual local demand through this location, Kyochon plans to successfully establish itself in the UAE market. Additionally, since the mall is adjacent to the international airport, it is expected to bring indirect promotional effects to other Middle Eastern countries through foreign visitors passing by.

Earlier, in April, Kyochon signed a master franchise agreement with Galadari Brothers Group to enter nine countries in the Middle East and Africa. Galadari Brothers Group is a company that has operated a global ice cream franchise in the Middle East for over 40 years, owning about 1,000 stores, and possesses a high understanding of the Middle Eastern market as well as proven franchise management capabilities.

Kyochon plans to actively expand its stores in the Middle East starting with the opening of the first Dubai store. Currently, the second and third stores in Dubai are under development, and expansion into other contracted Middle Eastern countries besides the UAE will also be accelerated.

A Kyochon representative said, “The UAE is one of the key global markets, with a very large economy in the Middle East region and serving as a center for culture and distribution.”

This content was produced with the assistance of AI translation services.