CJ OnStyle Kitchenware PB 'Baomenteu', Launches Cast Iron Pan and Cast Iron Wok

[Asia Economy Reporter Yuri Kim] CJ OnStyle's kitchenware private brand (PB) 'VAOMENT' announced on the 9th that it has launched new cast iron pans and cast iron woks. They will be unveiled for the first time on TV home shopping through CJ OnStyle's flagship program 'Kang Joo-eun's Good Life' at 9:50 AM on the 11th.

Cast iron casting has a high heat retention capacity, so heat does not easily dissipate and helps maintain the temperature of food. Thanks to the characteristic of cast iron that distributes heat evenly, it enhances the flavor by bringing out the original taste of ingredients during cooking. To compensate for the drawback of cast iron rusting easily, VAOMENT has also completed a nitriding heat treatment process that refines the cast iron surface under high pressure and temperatures above 500℃. It can be used on most heat sources such as induction, highlight, gas range, halogen, and grill.

When purchasing on 'Kang Joo-eun's Good Life,' customers will receive a set including a 24cm cast iron pan, a 28cm cast iron pan, and a 24cm cast iron wok, along with two additional heat-resistant glass lids (24cm and 28cm) compatible with both the pan and wok. VAOMENT cast iron pans are convenient for versatile use such as hot pot, grilling, and toasting, while the concave-shaped cast iron wok is suitable for stir-frying and other dishes. All customers who purchase during the broadcast will receive a 28cm griddle pan as a gift, which has a smoother and wider surface than regular pans, making it perfect for grilling. It is also compatible with VAOMENT heat-resistant glass lids, making it ideal for use with soup dishes.

Along with the new product launch, the 'Gourmet Dialogue' campaign will also be launched. This campaign is an event where interviews with chefs are conducted about attitudes toward food and the essence of cooking. The first project will be with Chef Shin Dong-hee of 'Fuego,' a wood-fire grill restaurant famous in Hannam-dong. In the future, VAOMENT plans to continue the campaign on cooking philosophy with chefs who deliver honest basics through food.

This content was produced with the assistance of AI translation services.