LG Electronics Exhibits OLED TV Media Art at UK Saatchi Gallery

Major Participation of Domestic and International Contemporary Artists on the Theme of 'Time Reinterpreted Digitally'

LG Electronics showcases various media art using LG OLED TVs at Saatchi Gallery in London, UK, renowned as a sanctuary of contemporary art. Visitors to the exhibition are enjoying artworks completed with the differentiated picture quality and design of LG OLED TVs. (Photo by LG Electronics)

[Asia Economy Reporter Lee Hyeyoung] LG Electronics will showcase media art using OLED TVs at the Saatchi Gallery in London, UK. This is part of a strategy to strengthen premium marketing by combining OLED TVs with art.

On the 9th, LG Electronics announced that it will introduce various media art works using LG OLED TVs at the Saatchi Gallery, known as a sanctuary of contemporary art. The exhibition period is from the 9th (local time) to the 19th.

The exhibition, themed "Reinterpreted Time," features contemporary artists from Korea and abroad, including Professor Park Jeseong from Seoul National University, renowned British photographer Luke Stephenson, and Luo Pan Chen from China, as well as students from the Royal College of Art in the UK.

The artists created videos reflecting their philosophies according to the exhibition theme and presented their works using about 20 LG OLED TVs, including the LG SIGNATURE OLED R, LG SIGNATURE OLED 8K, and LG OLED Evo. Professor Park Jeseong expressed the flow of time through flowers and artifacts using the world's first rollable OLED TV, the LG SIGNATURE OLED R. The intense black-and-white contrast completed with OLED's perfect black and the screen's rolling and unfolding movements captivated visitors' attention.

Students from the Royal College of Art presented media art that newly interprets works by global contemporary art masters such as Damien Hirst, Yayoi Kusama, Banksy, and Lee Ufan.

Visitors to the exhibition can enjoy media art inspired by about 10 representative works, including Yayoi Kusama's iconic "Pumpkin," which captivates with intense red polka dot patterns through the next-generation LG OLED Evo, as well as Banksy's "Balloon Girl" and "Laugh Now."

Through the OLED Art project, LG Electronics is expanding collaboration with the art field to highlight the strengths of self-lit OLED, which differentiates itself from LCD, thereby strengthening its brand leadership as an "OLED TV that inspires art and is preferred by artists."

Last October, at the Frieze Art Fair, one of the world's top three art fairs held in London, UK, LG OLED TV collaborated with world-renowned contemporary artist Damien Hirst for an exhibition.

At the 180 Studio art gallery in London, an exhibition titled "Light, a New Wave of Contemporary Art" has been held since last October until the 18th, showcasing various media art works featuring OLED's innovative form factors such as OLED TVs and transparent OLED signage.

Park Hyungse, head of LG Electronics' HE Business Division, said, "LG OLED TV is a TV that completes art beyond simply displaying images with overwhelming picture quality and peak design achievable only by OLED. We will continue to expand various premium art marketing efforts to deliver new emotions to more customers."

This content was produced with the assistance of AI translation services.