Street Fashion 'Popularity'... Shinsegae Department Store to Open Specialized Section Next Year

[Asia Economy Reporter Lim Chun-han] Recently, the fashion and cosmetics worn and used by the cast of ‘Street Woman Fighter’ (Seuteurit Umeon Paiteo, or Seuwpa) have also been gaining attention.

According to Shinsegae Department Store on the 9th, sales of streetwear brands such as Covernat, Kangol, Lifework, and NERDY increased by 61% compared to the same period last year. More than half of the sales from these brands were made by the MZ generation (Millennials + Generation Z).

Shinsegae Department Store Gyeonggi Branch has established a pop-up store zone called ‘The Stage’ targeting MZ generation customers. This space operates collaborative and exclusive products such as Kipling by Eastpak MM6 and NEPA C-TR 3.0, gaining great popularity. In the first half of next year, they plan to add 10 more streetwear brands to complete the street fashion section.

A Shinsegae Department Store official said, "As more customers, centered on the MZ generation, express their own individuality, streetwear is gaining popularity. We will continue to strive to introduce differentiated brands tailored to various lifestyles."

This content was produced with the assistance of AI translation services.