Daedong, Mobility and Export Strengthening Organizational Restructuring... Recruitment of Lee Jin-hyuk, Former Hana Financial Investment S&T CEO

Establishment of Global Business GBD Headquarters, Appointment of Park Junsik as Vice President of Dasan Zone Solutions
Mobility Platform DT Promotion Office Upgraded to Headquarters... Accelerating Future Business

Lee Jinhyuk, the new Head of Strategic Investment Office at Daedong (left), and Park Junsik, the new Head of GBD Division. Photo by Daedong

[Asia Economy Reporter Kim Heeyoon] Daedong announced on the 8th that it has reorganized its existing ‘5 divisions and 13 headquarters’ structure into ‘7 divisions and 14 headquarters’ and recruited investment and overseas strategy experts to expand and strengthen future and overseas businesses.

Daedong promoted the DT Promotion Office, the core department of the agriculture and mobility platform business, from a headquarters to a division. Under it, a Smart Farming Team was formed to be exclusively in charge of developing precision agriculture solutions. Additionally, to research and develop mobility such as e-bikes and smart robotic chairs, the company established the ICT Development Headquarters and Mobility Business Headquarters within the Product Development Division (formerly Changnyeong Development Headquarters).

Daedong newly established the Strategic Investment Office (division), responsible for attracting investment for new business promotion, and appointed Lee Jinhyuk (56), former head of the S&T (Sales & Trading) division at Hana Financial Investment, as its head. After completing an MBA at George Washington University School of Business in the U.S., Lee served at Choheung Securities, Sumitomo, BNP Paribas Bank, and in 2009 was the general representative of the Korean subsidiary of Cr?dit Agricole Group, France’s top financial company. From 2012 to 2017, he worked at Hana Financial Investment’s S&T division, achieving the highest profitability since the company’s establishment.

Furthermore, to expand global business, Daedong established the GBD (Global Business Development) Headquarters under the Planning and Coordination Office. The goal is to expand and strengthen customer and partnership networks in new markets to create key hub markets such as North America. Park Junsik (54), a global business strategy expert, was recruited as head of the GBD Headquarters. Park previously served as Director of East Asia at British Telecom in the UK, Head of Global Business Headquarters at KT G&E division, and from 2017 until recently, Vice President of Sales and Business at DASAN Zhone Solutions, a subsidiary of Dasan Networks.

The factory division also reorganized to increase export tractor production. The Purchasing Headquarters, previously under the factory division, was moved under the Planning and Coordination Office, and together with the GBD Headquarters, a Global Strategic Purchasing Team was organized to consider local overseas production. A Factory Innovation Team was newly established directly under Factory Director (Executive Vice President) Noh Jaeok of the factory division to accelerate innovation in production systems such as ‘Smart Factory’.

Lee Jongsun, head of Daedong’s Planning and Coordination Office, said, “We reorganized the structure focusing on accelerating the pace of future business promotion and quickly materializing it. Going forward, we will continue to strengthen expertise by division and actively recruit talented external personnel to build an organization that leads innovation and change in Daedong’s business.”

This content was produced with the assistance of AI translation services.