[Run Again, Construction Korea] The Evolution of GS Construction's 'Xi' Resident Services

Community Booking from the Living Room, On-site Cinema... Introducing the Integrated Community Service 'Zian B'

[Asia Economy Reporter Kim Hyemin] A couple watches the latest movie in a premium screening room created within an apartment complex. Meanwhile, their children are playing in the kids' cafe right next to the theater. The dual-income couple raises their children using the childcare service of ‘Jjaekakak-eo’. Sounds of people exercising can be heard even in the early morning at the 24-hour unmanned gym within the complex. Weekend mornings are spent enjoying services provided by Ourhome in the sky lounge. This is the lifestyle depicted by GS Construction’s apartment brand ‘Xi’.

GS Construction’s services provided to residents are evolving. Starting in 2009 with the Banpo Xi in Seocho-gu, which featured a swimming pool and golf practice range, the company has been expanding its community areas. Last year, it launched the industry’s first integrated community service brand ‘XIAN vie’, allowing residents to make reservations for community facilities and apply for childcare services from the comfort of their own homes. This reflects a focus not just on building apartments, but on the time and value residents spend within the apartment complex.

Before 2010, GS Construction created a new culture by applying community facilities that were rare at the time to Banpo Xi. Facilities such as gyms, saunas, swimming pools, and screen golf rooms, which were hard to find back then, were established. Since then, the presence of community facilities has become an important criterion in evaluating the value of an apartment.

GS Construction is diversifying community facilities through partnerships with leading domestic companies. It has expanded into dining, bakery, childcare services, and children’s experience spaces. In March of this year, it further expanded to include vehicle maintenance, car washing, and cleaning services. Seocho Grand Xi, which opened in June, features a 26-seat CGV screening room. This is the first resident-exclusive movie theater within an apartment complex in Korea. A shared office space within the complex will also be introduced. A GS Construction official said, "We are currently collaborating with partner companies to introduce pet sitter reservations, laundry, car sharing, and delivery services in future complexes," adding, "We are planning a 24-hour unmanned operation system for facilities like study rooms and fitness centers so residents can enjoy them without time restrictions."

GS Construction also created ‘XIAN vie’, an integrated service brand encompassing all these offerings, for the first time in the industry. Residents use the ‘XIAN vie’ integrated application to make reservations for community facilities. This concept was first applied to Mapo Prestige Xi, which opened in March, and has since been implemented in most complexes including Seocho Grand Xi, Bangbae Grand Xi, and Gwacheon Xi.

The company has also introduced a service that allows residents to check and control the status of LG Electronics’ home appliances via smartphone. Once this service is activated, residents using LG Electronics’ Internet of Things (IoT) appliances will be able to control them through the Xi exclusive app. The ventilation-type air purification system ‘Sysclean’ was also developed for the first time in Korea and applied to Bangbae Grand Xi in Seocho-gu.

A GS Construction official stated, "In the future, premium apartments will be evaluated not only by high-end finishing materials and exterior facilities but also by the value of life and time spent at home," and added, "We will evolve ‘Xi’ beyond a simple residential brand into a lifestyle brand."

This content was produced with the assistance of AI translation services.