GS25 Launches Differentiated Craft Beer 'Bape Beer'... "Targeting MZ Generation Preferences"

On the 3rd, GS25 launched the 10th differentiated craft beer, 'Bape Beer,' in collaboration with the fashion brand Bape and Jeju Beer.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 3rd that it has launched the 10th differentiated craft beer, 'Bape Beer,' in collaboration with the fashion brand Bape and Jeju Beer.

Bape Beer is an ale beer made using high-quality European malt and expensive Citra hops, which are rarely found in domestic beers. It preserves the clean malt flavor and refreshing citrus aroma while reducing the characteristic bitterness.

The signature camouflage pattern of Bape was used for the Bape Beer package design. Unlike the conventional method of applying the same packaging to a single product, it was produced in three different colors: blue, green, and pink.

To commemorate the launch of this product, an event is being held to give away limited edition Bape goods. Customers who purchase Bape Beer and apply through GS25's exclusive application, The Pop, can receive Bape cooler bags, Bape portable beer cups, and more.

A GS25 official said, "We introduced Bape Beer in collaboration with the world-renowned street fashion brand Bape for the MZ generation (Millennials + Generation Z), who are enthusiastic about products that can be enjoyed as content rather than just consumed." He added, "We plan to continue unique collaborations with famous global brands inspired by craft beer."

This content was produced with the assistance of AI translation services.