Delivering Paris Croissant Cakes Within 15 Minutes... SPC Group Sect Nine Launches Nearby Delivery Service 'Happy Butler'

[Asia Economy Reporter Seungjin Lee] SPC Group’s affiliate ‘Secta9’ announced on the 2nd that it will launch a quick commerce service called 'Happy Butler.'

Quick commerce is a service that delivers products within 15 minutes to 1 hour by utilizing urban logistics hubs when customers place orders. Secta9 introduced Happy Butler to actively respond to changes such as the increase in single-person households and the activation of online grocery shopping due to COVID-19.

Based on its experience operating commerce businesses including its own delivery-specialized platform Happy Order app, as well as Happy Pay and Happy Live, Secta9 plans to provide differentiated services to consumers.

Happy Butler combines ‘Happy,’ meaning to bring joy to daily life, and ‘Butler,’ meaning a personal attendant, signifying a shopping butler who quickly and perfectly delivers daily convenience products from the closest place to consumers like a butler.

‘Happy Butler’ has a major advantage in that, through a partnership with Lotte Super, customers can order not only typical quick commerce items such as processed foods, fresh foods, daily necessities, fruits, and vegetables but also SPC brand products like Paris Croissant cakes and Baskin Robbins ice cream. By combining the characteristics of corporate supermarkets (SSM) with SPC Group’s platform and product competitiveness, customers can enjoy fast delivery and a wide variety of items. However, SPC Group brand products are mainly sold as items available through distribution channels, and the product range will be continuously expanded.

Happy Butler will be piloted in the Gangnam area of Seoul, where the quick commerce market is most active, and the service area will gradually expand to the metropolitan area and beyond in the future.

Happy Butler can be used within the Happy Order app. By pressing the Happy Butler button on the main screen of the Happy Order app, users can choose between immediate delivery and scheduled delivery (same-day only). Delivery proceeds according to the selected delivery method once the product order and payment are completed. Happy Butler is available for orders over 10,000 KRW, and Happy Points accumulation benefits are provided at all times.

To commemorate the launch of Happy Butler, Secta9 will hold various events offering free delivery and a 3,000 KRW discount to all users.

A Secta9 official stated, “We launched Happy Butler to actively respond to changing market and consumer trends and to expand our own platform business. By newly introducing quick commerce services alongside existing commerce operations such as Happy Points, Happy Order, and Happy Pay, we have not only established Secta9’s digital platform capabilities but will also focus on providing new customer experiences through diverse and expanded partnerships in the future.”

This content was produced with the assistance of AI translation services.