Hyundai Motor's New Technology Campaign 'Little Big Emotion' Wins Four Major Advertising Awards
[Asia Economy Reporter Changhwan Lee] Hyundai Motor Group announced on the 2nd that its future new technology campaign video ‘Little Big e-Motion’ has received continuous acclaim at prestigious domestic and international advertising awards, winning four awards in total.
The video won the ‘Grand Prize’ in the Innovation category at the ‘2021 Korea Advertising Awards’ and the ‘Bronze’ in the Evolution: Experiential category at the ‘2021 London International Awards’.
The Korea Advertising Awards, organized by the Korea Advertising Federation since 1994, is the most prestigious advertising award in the Korean advertising industry, with over 2,000 entries submitted annually.
The ‘2021 London International Awards (LIA)’, established in 1986, announces winners each year after evaluations by authoritative global experts for original and innovative advertising and communication activities across various categories.
Released in December last year, the ‘Little Big e-Motion’ video features kids mobility equipped with ‘Emotion Adaptive Vehicle Control (EAVC)’ technology that helps children during their treatment process. It was completed through collaboration among Hyundai Motor Group’s Namyang Technology Research Center, Hyundai Design Center, and Communication Center.
In addition, ‘Little Big e-Motion’ was first recognized in overseas markets by winning the ‘Silver Award’ at the ‘2021 New York Festival Advertising Award’ and the ‘Best of Best’ at the ‘2021 Red Dot Award: Brands & Communication Design’ in Germany.
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A Hyundai Motor Group official said, “We will further strive to develop product technologies and communication for human-centered mobility new technologies and innovation toward humanity,” adding, “We will ensure that mobility technology innovation is used socially in a valuable way.”
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