‘Donate 100 Won Each’ Hansot Launches 4 Types of Kimchi Budae Jjigae Set Meals

[Asia Economy Reporter Moon Hyewon] Hansot announced on the 1st that it will launch four new menu items called ‘Kimchi Budae Jjigae Set Meal’ made with domestic kimchi and domestic pork ham.

The four types of Kimchi Budae Jjigae Set Meals are ‘Spicy Pork Kimchi Budae Jjigae Set Meal (8,500 KRW)’, ‘Pork Spam Kimchi Budae Jjigae Set Meal (8,500 KRW)’, ‘Big Chicken Mayo Kimchi Budae Jjigae Set Meal (7,400 KRW)’, and ‘Chicken Mayo Kimchi Budae Jjigae Set Meal (6,800 KRW)’.

The Kimchi Budae Jjigae features a rich beef bone broth with generous amounts of domestic kimchi and domestic pork ham, enhancing the unique deep flavor of budae jjigae broth. The plentiful ham combined with various ingredients and a spicy special seasoning sauce creates a deep umami taste. The single item price, which includes rice and a fried egg, is 5,800 KRW. It is a healthy menu that does not contain three food additives (D-sorbitol, aspartame, glucono delta-lactone), so customers can enjoy it with peace of mind.

Along with the new menu launch, Hansot will hold a charitable lunchbox donation event throughout this month. For every Kimchi Budae Jjigae Set Meal purchased, 100 KRW will be donated per lunchbox. The donations collected over the month will be used for support projects for children in vulnerable domestic households through the international relief and development NGO Save the Children.

The charitable lunchbox donation is a social contribution activity that Hansot has conducted every December since 2018 in partnership with Save the Children. It has received positive responses from consumers as they can enjoy a healthy and hearty meal at a reasonable price while also participating in donations. Since 2018, Hansot has donated a total amount of approximately 70 million KRW over three occasions.

This content was produced with the assistance of AI translation services.