Woori Card Unveils Digital-Specialized Character 'Dini'
Planned for Use in SNS, MyData Channels, and More
[Asia Economy Reporter Ki Ha-young] Woori Card announced on the 1st that it will introduce a digital-only character named 'Dini.'
Dini, conceptualized as having awakened from a jelly box while drifting through space, is characterized by a small but flexible body that moves actively and quickly acquires digital information through sensors on its head, accumulating vast amounts of digital data.
This character was selected through a vote by Woori Card SNS customers and internal employees during the 'Woori Card Digital Character Contest' held in June this year. It will be utilized on Woori Card's SNS channels and the MyData channel, which is scheduled to be renewed in January next year. The award ceremony was conducted untact using the virtual space metaverse platform Zepeto, in line with digital trends.
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A Woori Card official said, "We selected a competitive new digital-specialized character to approach the evolving digital environment in a friendly manner."
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