Cyber Monday US Shopping Amount Declines for the First Time... "Impact of Inflation"

(Photo by Bloomberg)

[Asia Economy Reporter Jo Yoo-jin] The sales of 'Cyber Monday,' the largest online shopping event of the year in the United States, have declined for the first time this year.

On the 30th (local time), Bloomberg News reported, citing data from 'Adobe Analytics,' that online shopping sales on Cyber Monday (November 29) reached $10.7 billion (approximately 12.733 trillion KRW) the day before.

Although this daily online shopping sales figure surpassed Black Friday's $8.9 billion on the 26th, it fell short of last year's sales ($10.8 billion). It also missed Adobe's forecast ($11.3 billion).

Since Adobe began releasing related statistics in 2012, this is the first time Cyber Monday sales have decreased. Previously, Black Friday online shopping sales also slightly declined from $9 billion last year to $8.9 billion this year.

The news agency analyzed that the reduced discount rates compared to previous years due to inflation may have influenced the sales decline.

For electronics, the average discount rate during this year's Cyber Monday was 12%, less than half of last year's 27%, and clothing product discounts also dropped by 2 percentage points from 20% last year to 18% this year.

Global supply chain deterioration and logistics difficulties were also cited as causes of the sales decrease. Bottlenecks occurring at major ports worldwide, including the U.S. West Coast and China, have disrupted delivery flows, leading to reduced purchases.

Adobe analyzed that the number of 'out of stock' messages during online shopping last month increased by 169% compared to early this year and by 258% compared to November 2019, before the COVID-19 outbreak.

This content was produced with the assistance of AI translation services.