Emart Launches Crispy Sweet and White Strawberries... "Strengthening Competitiveness Through Variety Diversification"

Emart will hold a promotion from the 2nd of next month for one week, offering a 20% discount on all strawberry products when purchased with a promotional card.

[Asia Economy Reporter Lim Chunhan] Emart announced on the 30th that it will strengthen its grocery competitiveness by introducing new strawberry varieties such as Vitaberry, Asakdalkom Strawberry, and White Strawberry.

Vitaberry is a large-fruited variety with firm flesh, containing 77mg of vitamin C per 100g of fruit, about 30% higher than regular varieties, characterized by a sweet and tangy taste. Asakdalkom Strawberry is a giant strawberry variety that grows up to 60g per fruit, known for its high sugar content and firm flesh, mainly sold for export overseas. They also introduced White Strawberry, a Japanese variety with a sweet and sour taste and a pineapple scent.

Emart started selling strawberries three weeks earlier than last year as the strawberry harvest period advanced due to cooler weather following the end of the hottest summer period this year. Since strawberries tend to spoil easily when the weather warms up, Emart plans to continue sales until April next year by utilizing smart farm cultivation after late February.

From the 2nd of next month, Emart will hold a week-long event offering a 20% discount on all strawberry products when purchased with event cards. An Emart official said, “We will introduce a variety of premium strawberries that are highly preferred by customers to expand their choices and strengthen differentiated grocery competitiveness.”

This content was produced with the assistance of AI translation services.