Ediya Coffee Surpasses 300,000 Cumulative Sales After Hotteok Relaunch

[Asia Economy Reporter Moon Hyewon] Ediya Coffee announced on the 29th that the two types of Hotteok, a seasonal menu that gained great popularity last winter, were reintroduced last September and surpassed a cumulative sales volume of 300,000 units within two months of re-release.

The two types of Hotteok, which were launched as a winter snack menu last October and caused a sold-out frenzy, continue to maintain their popularity this year. In particular, these two Hotteok varieties have established themselves as the top bakery items in terms of order volume not only in stores nationwide but also through delivery services.

Ediya Coffee cited the sweet taste and fun texture of Hotteok as factors attracting customer interest, as well as the convenience of enjoying this nostalgic snack, which is now hard to find, easily at home through Ediya Coffee stores and delivery services.

'Kkul Hotteok' features a chewy glutinous rice dough filled with sweet and savory Hotteok filling, baked to a golden brown with an appealing 'crispy outside, chewy inside' texture. 'Ice Cream Hotteok' is a menu item where warm Kkul Hotteok is topped with vanilla ice cream, grain powder, and maple syrup, allowing customers to harmoniously enjoy the savory flavor of Hotteok and the sweetness of ice cream.

This content was produced with the assistance of AI translation services.