KOTRA Holds 'Digital Marketing Trend Changes and Response Forum'

[Asia Economy Reporter Jeong Hyunjin] KOTRA announced on the 29th that it will hold the 'Forum on Changes and Responses to Global B2BC Marketing Trends Due to Digital Transformation' to support domestic companies' entry into overseas markets based on digital marketing.

At the forum held on the 30th, trends in building digital business environments will be disseminated, and practical methods that domestic companies can apply will be presented. Seungyun Lee, a digital cultural psychologist and professor in the Marketing Department at Konkuk University Business School, will introduce global digital marketing trends and innovative cases, showcasing how companies familiar with traditional B2B marketing are transforming into platform companies encompassing the entire B2BC spectrum.

Son Buhan, CEO of Salesforce Korea, a global leader in the CRM industry, will focus on the introduction of the digital headquarters (HQ), a form of digital innovation, emphasizing the importance of customer management through changes in the business environment and differentiated sales and marketing. Jaewon Ryu, Director of KOTRA's Trade and Investment Data Division, will introduce digital infrastructure utilization business models such as 'TryBig,' an intelligent trade and investment big data platform, and 'BuyKorea,' a B2B online platform, which KOTRA has introduced to support domestic companies' global marketing.

Yujeong Yeol, President of KOTRA, said, "We will actively support small and medium-sized enterprises to utilize KOTRA's digital infrastructure to contribute to securing the global market in the COVID-19 era," adding, "Starting with today's forum, we ask for active participation in the '2021 Korea Online Export Industry Fair,' a digital platform-based overseas marketing project held from early to mid-December."

This content was produced with the assistance of AI translation services.