Lotte Department Store Main Branch Presents Louis Vuitton '2022 Pre-Spring LV Squared Collection'

Lotte Department Store Main Branch, 'Louis Vuitton 2022 Pre-Spring LV Squared Collection'.

[Asia Economy Reporter Yuri Kim] Lotte Department Store Main Branch announced on the 26th that it will showcase the 'Louis Vuitton 2022 Pre-Spring LV Squared Collection' at the Men's Luxury Goods Hall.

This Louis Vuitton LV Squared Collection consists of unique works created through the collaboration of designer Virgil Abloh and Nigo, founder of Human Made. At the main branch's Men's Luxury Goods Hall, visitors can explore products interpreted through the perspectives of these two designers known for streetwear.

The collection introduced this time features silhouettes tailored in the style of the 1950s to 1960s, embodying delicacy. Representative items include monogram camouflage denim suits that span generations, blazers and chino pants with monogram stripes reminiscent of school uniforms.

Various items featuring new logo identities are presented, such as duck-shaped buttons and bags, tiger faces and stripe patterns, and the red heart key graphic frequently used by Nigo in Human Made.

In the LV Squared Collection, customers can find not only bags like tote bags and crossbody bags and menswear but also rings, earrings, tie clips, necklaces, crystal necklaces, and Cuban chain bracelets engraved with logos.

Jun Ahn, General Manager (Executive Director) of Lotte Department Store Main Branch, said, "The Lotte Department Store Main Branch is undergoing a renewal to significantly expand overseas luxury brands by next year," adding, "We will continue to uphold the status of the number one luxury shopping department store by focusing on content that provides customers with unique experiences."

This content was produced with the assistance of AI translation services.