Lee Jun-seok Taking on Dual Roles... "I Will Show a Completely Different Election Campaign"

[Image source=Yonhap News]

[Asia Economy Reporter Naju-seok] Lee Jun-seok, the chairman of the People Power Party's Standing Election Countermeasures Committee (pictured), will take charge of the Promotion Media Headquarters within the campaign committee and oversee practical work as well. It is an unusual structure where a commander-level figure in the presidential election directly manages frontline promotional tasks. Lee revealed a plan to conduct a completely different election campaign by prominently emphasizing "sharing, participation, and openness" in this presidential election.

Lee, who was named head of the Promotion Media Headquarters in the campaign committee appointments announced on the 25th, explained on social networking services (SNS) that "The reason the party leader decided to handle promotion and media-related work is to prevent Yeouido-based contractors from wasting money on bizarre projects, and secondly, to open a space for as many citizens as possible who sincerely support the candidate to participate." He also presented concrete ideas to save costs and encourage participation. For example, instead of entrusting the campaign jingle to contractors, it will be decided through a 'public contest' method. Lee said, "It is fine to remake or rewrite the lyrics of a military song. Ultimately, the winning work will be selected reflecting the majority opinion of the public, and we will pay as much as we have paid to Yeouido contractors so far."

In a recent interview, Lee mentioned that about 8 billion KRW (approximately 80 million USD) will be spent solely on promotion during the presidential election, stating, "Until now, the practice has been 100% direct contracts with many kickbacks. Just eradicating these practices will significantly reduce costs." He also expressed determination, saying, "There is no election strategy beyond sharing, participation, and openness. We will expand the campaign committee beyond the Yeouido base to all citizens who love our party and wish for a regime change. We will merely handle administrative tasks in Yeouido."

This content was produced with the assistance of AI translation services.