Every Year, 20,000 People Take 'Socar' to Golf Courses

It was found that about 20,000 people visit golf courses every year using Socar.

Socar disclosed data on reservations made to visit golf courses using Socar over the past three years, from 2019 to this year, on the 25th.

Over the past three years, the number of visits to golf courses using Socar averaged about 20,000 per year. In 2019 and last year, there were 18,000 reservations each. This year, as of November, the number surpassed 19,000, and it is predicted to reach 20,000 by the end of the year. The golf course travel data was investigated based on Socar reservations where vehicles were parked for more than three hours within 500 meters of parking lots at about 450 golf courses nationwide.

Due to the nature of traveling with golf bags, the usage rate of the pick-up service was also high. The usage rate of the pick-up service, which delivers and returns vehicles to the desired location, was three times higher than that of general reservations.

There was also a clear pattern of traveling to golf courses linked with transportation hubs such as KTX, train stations, and bus terminals. Among all golf course trips, 32% of rentals were made at Socar zones in transportation hubs. In particular, half of the golf course trips lasting more than one day started from KTX, train stations, or bus terminals.

The average age of users visiting golf courses was 35, higher than the overall average user age of 31 during the reservation period. By age group, those in their 30s accounted for 38%, the largest share, followed by those in their 20s at 36%, and those aged 40 and above at 26%. Reservations tended to start mainly on weekday mornings. The ratio of weekday to weekend reservations was 6 to 4, higher than the usual weekday reservation demand for Socar. The reservation start time in the morning was 55%, about 20% higher than the overall average of 36%.

A Socar official said, "As car sharing becomes more common, users are utilizing Socar according to various situations and purposes, and such changes are also appearing in the golf travel market, which has been centered on private cars. We will strive to provide products and services that can meet the diversifying travel demands based on user data."

This content was produced with the assistance of AI translation services.