Daesang, Exclusive Domestic Sales of Garopallo Pasta

[Asia Economy Reporter Lim Hye-sun] Daesang announced on the 25th that it has signed an exclusive sales and distribution agreement in Korea with the Italian pasta brand ‘Garofalo’.

Garofalo is a premium brand that has been producing pasta noodles in the traditional way in Gragnano, Italy since 1789, and owns the oldest existing pasta manufacturing factory. Daesang plans to sequentially distribute not only Garofalo’s representative pasta noodles but also items such as oil and pasta sauces.

First, 12 types of Garofalo pasta noodles will be introduced. The products consist of 4 types of popular shapes of ‘long pasta’ such as spaghetti, linguine, and fettuccine; 3 types of ‘short pasta’ such as fusilli and penne; 2 types of ‘nest and wide-shaped pasta’ such as lasagna and pappardelle; and 3 types of ‘signature cut pasta’ such as anelli siciliani and candele.

Garofalo products have been proven excellent by holding the ‘Protected Geographical Indication (IGP)’ certification, one of the three major food certifications recognized by the European Union (EU). The IGP certification is granted to products that have high quality and distinctiveness due to the characteristics of a specific region, and the Gragnano region certification is the only one for pasta products.

Meanwhile, Garofalo pasta noodles can also be found during the ‘Italian Food Culture Week’ held until the 28th. Various events such as free product sampling and lucky boxes will be held at the Italian promotional center ‘High Street Italia’ located in Garosu-gil, Sinsa-dong.

This content was produced with the assistance of AI translation services.