Electrolux Opens First Flagship Store in Cheongdam-dong, Korea

Lee Sin-young CEO "Aiming for Over 50% Sales Growth in Large Kitchen Appliances in 2022"

Electrolux opened its first flagship store in Korea, 'Swedish House,' on November 24 in Cheongdam-dong, Gangnam-gu, Seoul.

[Asia Economy Reporter Lee Hye-young] Swedish comprehensive home appliance company Electrolux opened its first flagship store in Korea, ‘Swedish House,’ on the 24th. Electrolux plans to enhance customer experience through the flagship store and aims to expand market share and increase sales.

On the same day, Electrolux unveiled Swedish House, its first offline standalone store in Korea, located in Cheongdam-dong, Gangnam-gu, Seoul. This is the first time Electrolux has opened its own offline store in Korea since entering the Korean market about 20 years ago in 2002.

Swedish House features various major products launched by Electrolux, which has a 100-year tradition, including kitchen appliances and vacuum cleaner lines. Customers can see and try induction cooktops, dishwashers, ovens, refrigerators, blenders, and more firsthand.

Electrolux explained that Swedish House presents a spatial philosophy for ‘a better life.’ The first floor consists of a ‘Welcome Room’ and ‘Classic Living Room,’ where visitors can see the concept of Swedish House at a glance, and a ‘Classic Kitchen’ where they can directly experience representative kitchen appliances. A cooking class themed on Swedish culture and food is held weekly in the ‘Cooking & Dining Room.’

The second floor space is composed of a ‘Premium Kitchen’ and ‘Premium Dining Room,’ which embody the value of a sustainable tomorrow using eco-friendly materials, and a ‘Premium Living Room’ that showcases the essence of Scandinavian houses.

Inside Electrolux's first flagship store in Korea, 'Swedish House'

Lee Shin-young, CEO of Electrolux Korea, revealed a concrete vision for the kitchen appliance business in 2022 at the Swedish House opening ceremony. CEO Lee said, “This flagship store is part of our efforts to allow customers to fully experience the Electrolux brand and premium kitchen appliances as a whole,” adding, “Electrolux Korea expects sales of large kitchen appliances such as induction cooktops and dishwashers to grow to twice the previous year’s level this year, and aims to continue steady growth in 2022, targeting more than 50% growth compared to this year.”

He continued, “Swedish House, the first flagship store in Korea, is a space where the values of ‘a better life, a sustainable tomorrow’ pursued by Electrolux can be fully felt,” and said, “Electrolux will make 2022 the first year of strengthening customer experience and will strive to present innovative lifestyles to customers visiting Swedish House.”

Electrolux, which officially entered the domestic large kitchen appliance market starting with induction cooktops in 2019 and dishwashers in 2020, plans to further solidify its position with the flagship store opening. To this end, premium kitchen appliance new products such as refrigerators, hoods, and ovens scheduled for release in Korea in 2022 will be available first at the flagship store.

Daniel Bolven, the Swedish Ambassador to Korea, also attended the opening ceremony. He said, “Electrolux is the largest European home appliance group with a 100-year history and a representative Swedish company leading the global home appliance market,” and added, “I hope you experience the uniquely delicate and practical philosophy of Sweden firsthand at Swedish House, located in the heart of Seoul.”

Electrolux is also conducting various events to commemorate the opening of Swedish House. From the 26th of this month until December 12th next month, customers who visit Swedish House and purchase set products can receive discounts of up to 47%. Newlyweds and new residents who purchase induction cooktop and dishwasher set products will receive a Pure i9.2 robot vacuum cleaner worth about 1.5 million KRW as a gift. Customers who make consultation reservations through Naver Place and visit will also receive gifts on a first-come, first-served basis.

This content was produced with the assistance of AI translation services.