Hampyeong-gun 'Eutteum Songaji' Entry Ceremony Establishes Hampyeong Cheonji Hanwoo Brand

As Part of the 'Jeonnam Hanwoo Calf Brand Development Project'

[Hampyeong=Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Hampyeong County is drawing attention by implementing a differentiated strategy for ‘Hampyeong Hanwoo’ through the selection of superior cows and calves.

On the 23rd, according to Hampyeong County, as part of the ‘Jeonnam Hanwoo Calf Brand Development Project’ jointly promoted with Jeonnam Province and Hampyeong Livestock Cooperative, an ‘Excellent Calf Exhibition Ceremony’ was held at the Hampyeong Livestock Market in the morning.

The event was attended by Lee Sang-ik, Mayor of Hampyeong County, Kim Hyung-mo, Chairman of the County Council, Kim Young-ju, President of Hampyeong Livestock Cooperative, and local Hanwoo farmers, where 33 excellent calves from the region were exhibited for the first time at the auction market.

The excellent calves selected at this exhibition recorded a highest price of 5.98 million KRW, trading at a higher price than the average price of general calves at 5.35 million KRW, attracting keen interest from Hanwoo farmers.

Mayor Lee Sang-ik stated, “We will actively cooperate between the public and private sectors to raise the brand value of ‘Hampyeongcheonji Hanwoo’ to the highest level nationwide.”

Meanwhile, the ‘Jeonnam Hanwoo Calf Brand Development Project’ is a project that focuses on fostering and managing excellent calves through strict selection criteria such as genetic testing and parentage verification to differentiate quality from general Hanwoo.

Hampyeong County was selected for the public offering project earlier this year and plans to strengthen the competitiveness of Hampyeong Hanwoo by receiving a total project cost of 1.2 billion KRW over three years.

This content was produced with the assistance of AI translation services.