Where Is OTT Content More Abundant... Wavve Launches Promotional Campaign with IU

New Campaign 'Waibeu-e Isseosseo' Launched

[Asia Economy Reporter Minyoung Cha] Wavve is launching a campaign with brand model IU to promote its archive of 300,000 content titles.

Online video service (OTT) Wavve announced on the 23rd that it will start the campaign "It Was on Wavve" with IU.

This campaign was planned to highlight Wavve's service strength of offering the largest number of episodes in Korea, from over 100 new titles updated daily to life-changing works within its library of 300,000 titles.

The campaign concept is a "24-hour content store Wavve" featuring store manager IU on an out-of-office date. In the advertisement, Manager IU appears with the line "Would you like to go on a date with me? Update," introducing the Wavve content library as it updates in real time.

In particular, the campaign showcases various production sites, including the popular original "Since We Met, Going to the Blue House," the variety show "Running Man," the upcoming drama "When Flowers Bloom, Think of the Moon," and the Wavve original "Tracer," adding to the viewing enjoyment.

Meanwhile, as part of the campaign, Wavve will hold the "Find Wavve!" event for two weeks starting from the 29th. Participants who comment on the number of Wavve stickers in images uploaded on Wavve's official social network service (SNS) accounts will be entered into a draw where 110 winners will receive prizes such as a one-year Wavve subscription and Wavve sticker packs.

This content was produced with the assistance of AI translation services.