Public Home Shopping Surpasses 200 Billion KRW in Packaged Kimchi Sales

87% Increase in Sales Last Year... Impact of Growing 'Kimjang Pogijok' Trend

[Asia Economy Reporter Kim Cheol-hyun] Public Home Shopping announced on the 23rd that since its launch in 2015, sales of packaged kimchi have surpassed 200 billion KRW. In particular, last year, when the 'home-cooked meal' trend driven by COVID-19 was strong, sales volume increased by about 87% compared to the previous year.

The rise in popularity of packaged kimchi is analyzed to be due to the sharp increase in kimchi-making costs and the growing number of consumers who avoid the cumbersome process of making kimchi. The increase in single-person households and dual-income families, along with the difficulty of gathering for kimchi-making due to COVID-19, also appear to have influenced this trend.

Among the kimchis sold by Public Home Shopping, 'Domisol Kimchi,' which ranked first in sales, had a repurchase rate exceeding 25% last year. The number of repurchasing members also reached 96,000.

Accordingly, Public Home Shopping is holding a 'Kimchi Week' event this year to coincide with the kimchi-making season, gathering the best kimchi products in one place. This event, running from today until the 28th, offers a 10% discount on six types of packaged kimchi when purchased via mobile. Lee Jae-seung, head of the Food Team 1, said, "This Kimchi Week is specially prepared with kimchi made using kimchi-making recipes and various delicacy kimchis to celebrate the kimchi-making season," adding, "We will continue to lead the rising popularity and trends of packaged kimchi."

This content was produced with the assistance of AI translation services.