Alloso Collaborates with Actor and Director Yang Ik-jun and 'Lifeonser'

The first protagonist of the premium sofa Aloso's 'Lifeonser' project, actor and director Yang Ik-jun.
[Photo by Aloso]

[Asia Economy Reporter Kim Jong-hwa] Recently, as the concept of ‘influencers’ has expanded, more brands are collaborating in various ways.

Chair specialist brand Sidiz launched the campaign ‘Life on the Chair is Ongoing,’ releasing digital videos featuring sincere interviews with three ambassadors about the meaning and value of the time spent on chairs. This conveyed the special significance of chairs as more than just tools for sitting, but as objects closely connected to people’s lives.

Kia Motors, in line with the launch of ‘The New K9,’ is delivering the unique value of the K9 through documentary videos titled ‘Masters Who Inspire and Move the World: The Story of K9,’ which tell the stories of masters with positive influence in their communities.

Shinsegae Construction introduces stories of ordinary people living in various types of residences through its weekly publication, the ‘VILLIV Magazine,’ conveying its philosophy as a life-living brand that sincerely contemplates and seeks answers about good homes and good lives.

Premium sofa brand Alloso of the Fursys Group is conducting the ‘Lifeonser’ project to promote the value of good rest. For its first collaboration, it chose actor and director Yang Ik-jun, who has a solid fan base based on his unique cinematic worldview. Distancing itself from the common furniture industry practice of boosting brand influence by recruiting big-name models, Alloso focused on the fresh image created by this unexpected combination.

In particular, Alloso raised expectations by releasing digital videos of Yang Ik-jun’s rest, who is well-regarded for his distinctive acting and excellent directing, including in the recent Netflix hit ‘Hellbound.’

An Alloso representative said, “Through the various rest methods shown by ‘Lifeonsers’ presented by Alloso, we hope people find their own way to rest and spend more enjoyable and meaningful time at home.” Alloso plans to continue highlighting the value of good rest amid busy daily lives with Lifeonsers from various fields. Lifeonser interviews can be found on Alloso’s official website, YouTube, and social media channels.

Additionally, since the 22nd, Alloso has been running the ‘Rest Campaign,’ promoting the value of personalized rest through tools such as the ‘Rest Style MBTI Test.’

This content was produced with the assistance of AI translation services.