Hyundai Department Store Holds 'Beyonder Road' Encore Exhibition at The Hyundai Seoul

Hyundai Department Store will hold the 'Beyond Road' encore exhibition at Alt1, a complex cultural space on the 6th floor of The Hyundai Seoul, until January 16 next year.

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 23rd that it will hold an encore exhibition of the 360-degree sensory experience exhibition "Beyond Road," the first of its kind in Asia, at Alt1, a complex cultural space on the 6th floor of The Hyundai Seoul, until January 16 next year.

Beyond Road reconstructs the music of famous British musicians James Lavelle and UNKLE across 33 spaces, allowing visitors to experience each space three-dimensionally through various senses such as sight, hearing, touch, smell, and spatial perception. This exhibition was planned by Colin Nightingale and Steven Dobby, known for their audience-participatory performances, with participation from film directors Danny Boyle and Alfonso Cuar?n, and perfume designer Azzi Glasser.

Tickets for the exhibition can be purchased through Interpark and Naver websites and mobile applications (apps). Hyundai Department Store card members and Hyundai Department Store Group integrated membership H Point members can receive a 20% discount when purchasing tickets via Interpark or on-site.

A Hyundai Department Store official said, "We hope that through this encore exhibition, more customers will be able to enjoy the new experience offered by the Beyond Road exhibition," adding, "We plan to continuously present top-level exhibitions in Korea through Alt1 at The Hyundai Seoul."

This content was produced with the assistance of AI translation services.