Discover and Share ESG Values in Content

Kocca Campaign 'Drawing with Content'... Interviews with Park Jung-min, Uhm Ji-won, and Others

The Korea Creative Content Agency announced on the 22nd that it will launch the campaign "Drawing with Content" to discover ESG values in the content industry. The campaign aims to share and communicate examples already practiced in daily life to encourage voluntary action.

On the 15th, the agency posted a video on its YouTube channel presenting examples. The video features interviews with actors Park Jung-min, Uhm Ji-won, and Kim Jae-won, who share their views on social responsibility, environment, and governance improvement, respectively. Park Jung-min says, "While playing roles that are marginalized or deprived in films, I hoped the public would not hold unnecessary prejudices or stereotypes." Uhm Ji-won states, "We try to reduce waste by using tumblers on broadcasting production sites," and adds, "Watching content that conveys the beauty and preciousness of nature makes me feel the need for environmental protection." Kim Jae-won, who runs a cartoon family business, emphasizes, "Governance must be supplemented and balanced according to the times." The video recorded 161,870 views within a week of upload.

To expand the campaign, the agency is holding a nationwide participation event until the 30th. Participants are encouraged to post their thoughts or drawings about the "Future Drawn with Content" on Instagram or YouTube. Shared opinions will be illustrated by renowned illustrator Yeon Geurim in the "Content ESG World" artwork. Participants who leave good opinions will receive prizes such as iPads, Galaxy Watches, and eco-friendly kits. Cho Hyun-rae, head of the Korea Creative Content Agency, stated, "We will actively communicate to promote ESG values across all content fields."

This content was produced with the assistance of AI translation services.