Twosome, 'Miracle Heart Donation Campaign' Ahead of Christmas

[Asia Economy Reporter Moon Hyewon] Twosome Place announced on the 22nd that it will conduct the ‘Miracle Heart Donation Campaign’ with customers until the 25th of next month, ahead of the Christmas season.

The campaign was planned with the purpose of coexisting with the local community as a leading domestic cafe franchise brand. When purchasing one drink, in addition to the existing reward hearts provided, one donation-only heart called the ‘Miracle Heart’ is accumulated. Anyone who is a regular member of the Twosome Heart app can participate.

The campaign target drinks are three types of Twosome winter season beverages: 'Strawberry Chocolate Frappe,' 'Signature Vin Chaud,' and 'Caramel Cheese Cream Latte.' Since their release on the 2nd, they have gained great popularity, surpassing 200,000 cumulative sales within two weeks. Miracle Hearts are accumulated without quantity limits whenever purchasing Christmas season drinks, and the accumulation details can be checked on the Miracle Heart accumulation status page after logging in.

Twosome Place plans to donate 50 million KRW to Save the Children for children at risk of food insecurity upon reaching 100,000 Miracle Hearts. Of the donation amount, 46.5 million KRW will be used to support meals and care for 60 households of children and families, and 3.5 million KRW will be used to sponsor Christmas cakes for 100 people.

During the Miracle Heart donation campaign period, Twosome Place plans to deliver the campaign’s content and meaning by presenting a webtoon featuring its characters Triberry & Lav.

This content was produced with the assistance of AI translation services.