LG Electronics Introduces Kids-Only Hanger for Clothing Care Appliance 'LG Styler'

"Convenient Management of Children's Clothes as Well as Small-Sized Adult Apparel"

LG Electronics models are introducing the 'LG Styler Objet Collection' and the industry's first-ever 'Kids-only Hanger.'
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics announced on the 21st that it will launch a kids-only hanger for the clothing care device 'LG Styler,' the first in the industry, reflecting customer feedback who want to conveniently manage children's clothes.

The existing adult clothing hangers had long shoulder lengths, making it difficult to hang children's clothes. The kids-only hanger measures 30 cm in width and 15 cm in height. The company explained that it is smaller than the adult clothing hangers previously provided with the LG Styler, allowing convenient hanging of children's clothes or adult clothes with smaller body sizes.

LG Electronics will give two kids-only hangers to all customers who purchase a Styler and apply for the event by the end of this month. Afterwards, the kids-only hangers will be sold on the LG Electronics website or at Best Shop stores.

Marking its 10th anniversary this year, the LG Styler is a new-concept clothing care device first launched in the world in 2011 by LG Electronics, integrating home appliance technology. In addition to the basic courses of the Styler, LG has continuously increased the 'download courses' to meet various lifestyle changes of customers. Since 2014, the download courses started with nine courses including ▲snow and rain drying ▲fur and leather, and have expanded to about 20 courses including ▲baby clothes sterilization ▲suit and uniform sterilization ▲thick padding drying ▲coat warming ▲dress shirt drying. Customers can download and use desired courses by linking the Styler with the smart home platform LG ThinQ application.

Also, LG Electronics has released various models reflecting customer feedback, such as ▲Styler Slim (2015) with reduced size for easier installation ▲Styler Plus (2017) that can manage up to six garments including pants ▲Styler Black Edition (2018) with a door front used as a mirror ▲Styler Black Edition 2 (2020) with newly added pants film and upgraded moving hanger plus for more meticulous clothing care ▲Styler Objet Collection (2020), a space interior home appliance.

Baek Seung-tae, Vice President and Head of Living Appliance Division at LG Electronics H&A Business Division, said, "We will actively reflect customer needs in our products so that more customers can use the LG Styler more conveniently and experience differentiated value."

This content was produced with the assistance of AI translation services.