Shinhan Card and Jeju Technopark Form Data-Based ESG Business Partnership

Joint Research on Data-Driven Environmental Improvement in Jeju Region Including Food Waste Reduction

Shinhan Card announced on the 19th that it has signed a business agreement with Jeju Technopark, a public institution serving as an industrial development and regional innovation hub in the Jeju area, regarding a "Joint Research to Strengthen Jeju ESG Based on Data." At the agreement ceremony held on the 18th, Jang Seok-ho, Director of Jeju Technopark (left), and Kim Il-bong, Head of Shinhan Card's Life Business Division (right), are taking a commemorative photo.

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 19th that it has signed a business agreement with Jeju Technopark, a public institution serving as an industrial development and regional innovation hub in the Jeju area, regarding a "Joint Research for Strengthening Jeju ESG (Environment, Social, and Governance) Based on Data."

The agreement ceremony held the previous day took place at Jeju Technopark in Jeju City, attended by Kim Il-bong, Head of Shinhan Card’s Life Business Division, Jang Seok-ho, Director of the Digital Convergence Center at Jeju Technopark, and other officials.

Through this agreement, the two organizations plan to conduct various joint research projects to strengthen ESG in the Jeju region by integrating Shinhan Card’s consumer data-based big data with the public data held by Jeju Technopark.

First, they will analyze the correlation between waste generation and changes in eating habits caused by various factors such as the increase in demand for delivery food and the rise of single-person households. Through this, they aim to predict the amount of food waste generated in the Jeju region and derive measures to reduce waste output, promoting joint research to improve the local environment in Jeju.

In particular, by utilizing the "Shinhan Green Index," a carbon emission index based on card consumption being developed for the first time in Korea, they expect to contribute to strengthening ESG activities in the Jeju region, including marketing efforts that encourage eco-friendly consumption.

Additionally, Shinhan Card plans to revitalize the data economy in the Jeju region by conducting various social activities such as consulting to enhance the data analysis and utilization capabilities of local Jeju companies.

This content was produced with the assistance of AI translation services.