Paris Baguette Launches 'Alternative Meat Sandwich'

[Asia Economy Reporter Moon Hyewon] Paris Baguette is launching a wrap sandwich in collaboration with the plant-based meat brand ‘Unlimit.’ This product was introduced amid the rising interest in plant-based meat alternatives, which consider environmental and animal welfare factors, as the ‘value consumption’ trend gains attention, especially among the MZ generation.

The ‘Healthy Plant Bulgogi Salad Wrap’ is a wrap sandwich made with a mild tortilla, sweet and savory soy sauce-seasoned ‘Unlimit Slice,’ fresh vegetables, and tangy sweet chili sauce. The combination of plant-based meat, vegetables, and tortilla creates a harmonious blend of diverse flavors and textures.

The Unlimit Slice used in the product is a 100% plant-based meat made from plant-extracted protein. When heated, it undergoes the Maillard reaction, turning brown and enhancing the meaty aroma, resulting in a flavor and chewy texture similar to real meat. It also contains protein comparable to actual beef but does not include trans fats or cholesterol, allowing for a light and healthy enjoyment.

A Paris Baguette representative stated, "As interest and consumption of alternative meats increase, we have launched a product using 100% plant-based meat. We will expand the alternative food category that can contribute to the environment and health, practicing ESG management."

This content was produced with the assistance of AI translation services.