GS25 Launches Enbunuiildanpatbbang... "Let's Share Fairly"

GS25 has launched the 'Fractional Red Bean Bun,' which can be evenly divided into four parts to share amicably.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 19th that it has launched the ‘Enbun-ui-il Danpatppang,’ a red bean bread that can be evenly divided into four parts to share.

Enppang was the first idea product proposed at the start of the new product development project ‘Gotseng Planning,’ which consists of the MZ generation (Millennials + Generation Z). The trend of wanting to share everything fairly was directly applied to the product.

Enppang is made by attaching four pieces of bread, each having gone through the dough, shaping, and fermentation stages, just before baking. The dough is finely cut with special equipment to create a moist texture, and red bean paste made by boiling whole red beans is used, topped with sweet and savory corn soboro topping.

A GS25 official said, “This is an example of introducing the MZ generation’s Enppang culture of sharing amicably without burdening each other into a product,” adding, “We will continue to introduce fun products that can resonate and communicate with customers.”

This content was produced with the assistance of AI translation services.