Lotte Department Store's 'Song4U' Project Part 3 with Gray and Hollybang

From Noon on the 19th, 'GET #MYWAY' Audio and Video Release
"Supporting Everyone Walking Their Own Path"

[Asia Economy Reporter Jo In-kyung] Lotte Department Store announced on the 19th that it will carry out the third 'Song for you' project, delivering warm messages of comfort through songs to those tired of everyday life. Starting at noon on the same day, the music and choreography video for 'Get Shop My Way (GET #MYWAY With Lotte Department Store)' will be released to support everyone walking their own path.

Previously, in November last year, Lotte Department Store released 'Mask Christmas (Mask Christmas With Lotte Department Store)' in collaboration with artist Hanhae and singer-songwriter Yodayoung, which resonated deeply with many people about Christmas during the COVID-19 era and received great love. In May this year, they released 'Red Sun (RED SUN With Lotte Department Store)' with Brave Girls, who became an icon of reverse chart success after a long period of obscurity, gaining sensational popularity.

For this third Song for you project, artist Gray from AOMG, known for his outstanding visuals and skills, and the girls' hip-hop dance crew Holy Bang will collaborate. The music will be released simultaneously on various music platforms, and Holy Bang's choreography video will be exclusively showcased on Lotte Department Store's official YouTube channel at the same time.

The song title, Get Shop My Way, is borrowed from the popular SNS phrase 'gaeX my way,' meaning 'I go my own way regardless of others' views.' The lyrics express support for everyone who quietly walks their own path believing in themselves rather than comparing with others in difficult daily life. This is conveyed through Gray's unique, sensuous, and addictive music and Holy Bang's powerful and groovy dance. Lotte Department Store explained that this will inspire many more people, as it resonates with Holy Bang's touching story of winning the final victory in a street dance competition program by confidently performing the dance they excel at without being swayed by external voices.

Various events targeting fans of Gray and Holy Bang are also prepared. Until the 25th, those who listen to the Get Shop My Way track and upload a streaming proof shot on their personal Instagram story will be entered into a draw to receive Gray's autograph, given to 10 winners. Additionally, during the same period, viewers who watch the Get Shop My Way choreography video on Lotte Department Store's YouTube channel and leave a comment with their impressions will be entered into a draw to receive a cheering towel signed by Holy Bang, given to 15 winners.

Hyun Jong-hyuk, Head of Customer Experience at Lotte Department Store, said, "Thanks to the support received for the previous Song for you projects, we have prepared this one with great care to provide comfort and emotion to many people again." He added, "As we wrap up this challenging year, I hope this song can offer some consolation."

This content was produced with the assistance of AI translation services.