Healthy Color Makeup with Vegan Products... LG Household & Health Care Presents 'belif×VDL'

[Asia Economy Reporter Seungjin Lee] LG Household & Health Care pursues sustainable beauty with its first vegan makeup line, ‘belif×VDL Vegan Makeup’.

The philosophy of belif, which pursues clean beauty, meets VDL’s expertise in color cosmetics. All products exclude animal testing and animal-derived ingredients, and have completed skin irritation tests as well as vegan certification from the Korea Vegan Certification Institute.

The flagship product, ‘Boosting Balm Water Primer,’ naturally brightens dull skin while maintaining the skin’s natural tone, making it suitable for simple outings or outdoor activities.

With excellent adhesion and coverage, it creates a light and smooth finish that feels like your own skin. The stick and puff-integrated types are easy to carry, allowing convenient base makeup anytime, anywhere.

‘Blast Balm Squeeze Paint’ is a liquid-type product that can be freely applied to areas such as lips and cheeks where you want to add vitality.

The ‘Glam Balm Eyeshadow Palette’ is harmoniously composed of various colors to create diverse makeup looks, and the ‘Blast Balm Glow Tint’ provides a transparent lip look as if coated with water gloss.

In addition, a variety of products for everyday use have been released, including ‘Cool Balm Cleansing Liquid,’ ‘Glam Balm Liquid Eyeliner,’ and ‘Glam Balm Mascara - Mighty Curling.’

This content was produced with the assistance of AI translation services.