FSN-Six Network Unveils NFT Project to Celebrate T-ara's Comeback

[Asia Economy Reporter Jang Hyowon] FSN, a company listed on KOSDAQ, has unveiled its first official NFT (Non-Fungible Token) business project.

On the 18th, FSN announced that through its blockchain division, Six Network, it will launch an NFT collection commemorating the girl group T-ARA, which made a comeback after four years. The official T-ARA NFT website is currently open, and NFT purchases are scheduled to begin with the official launch on the 22nd.

This project is FSN Group's first K-pop NFT business targeting the Asian region, including South Korea, China, Thailand, and Vietnam. The T-ARA NFT collection, developed in collaboration with FSN affiliate MakeUs’s mobile media channel ‘DINGO’ and Six Network, supports four languages: Korean, Chinese, Vietnamese, and English.

The company stated that since T-ARA has a solid fandom in South Korea as well as in China and Southeast Asian markets, they have prepared to open the T-ARA NFT collection focusing on the entire Asian region. The ‘Tikitaka’ music video by T-ARA, released on the YouTube DINGO channel on the 15th, has currently recorded 3.2 million views and over 40,000 comments, most of which are from overseas fans.

The T-ARA NFT will be launched on the Binance Chain and can be purchased using the cryptocurrency SIX token. Users can swap various cryptocurrencies they hold into SIX tokens through Six Network’s decentralized exchange platform (DEX) ‘Dfynix’ or purchase SIX tokens via the Coinone exchange and then trade NFTs. The company plans to use the profits generated from this project to expand the Dfynix and Phoenix ecosystems.

Lee Sangseok, CEO of FSN, said, “Starting with this T-ARA NFT project, FSN plans to rapidly expand its NFT business utilizing K-pop content IP and aggressively broaden NFTs across various categories. FSN is recognized as a competitive listed company operating blockchain businesses with the necessary organizations and capabilities, including running the decentralized exchange (DEX) business and securing K-pop content IP through DINGO. We will lead the Asian DeFi and NFT markets in the future.”

MakeUs, where FSN is the largest shareholder, participated in co-producing the new album ‘Re:T-ARA’ by the girl group T-ARA, who made a comeback after four years, through its mobile media channel ‘DINGO’. This is the first time DINGO has participated in producing a girl group album, having collaborated with numerous artists previously. Starting with T-ARA, DINGO plans to continuously release albums of various K-pop artists directly and actively produce related content. MakeUs’s DINGO YouTube channel has accumulated 14,154 pieces of content and 7 billion views.

FSN has been steadily developing and commercializing NFT-related technologies, such as launching the image copyright (IP) protection service Snap linked with Kakao Klip last July through Six Network. As a participant in the Klaytn Governance Council, the company operates the DeFi platform ‘Dfynix’, which has passed various security verifications. They expect to create various synergies between DeFi and NFT platforms, including linking an NFT marketplace within Dfynix.

Meanwhile, according to the NFT information portal NonFungible, the NFT market transaction volume surged from $66.83 million (approximately 78.9 billion KRW) last year to $4.3 billion (about 5.08 trillion KRW) by September this year. Additionally, DeFi data analytics site DefiLlama reported on the 8th that the total assets locked in DeFi projects reached $269.4 billion (319 trillion KRW).

This content was produced with the assistance of AI translation services.