AI Investment Platform Fount Wins YouTube 'Works Awards 2021'

[Asia Economy Reporter Minji Lee] AI investment specialist Fount announced on the 18th that it was selected as the final winner in the “Best YouTube Branding Campaign: Full funnel category” at the YouTube ‘Works Awards 2021.’

In April, Fount conducted a brand campaign featuring actor Byeon Yo-han, who is widely loved by the app’s main customer base of people in their 20s and 30s. The campaign targeted those who find investing difficult and intimidating and have not started, as well as those who invest based on rumors without their own convictions, presenting the AI investment solution as an advisor with the catchphrase “I’m FOUNT, thank you.”

YouTube Works is an advertising awards ceremony hosted by Google. This year, despite the ongoing pandemic, numerous YouTube campaign cases demonstrating remarkable business achievements across various industries were submitted. Fount was selected as the final winner in the “Best YouTube Branding Campaign: Full funnel category” among seven award categories.

This category selects campaigns that effectively link brand awareness growth through YouTube with direct consumer actions and conversions. The company explained, “This category is a significant achievement as it is an app-based financial platform selected based on objective data tracking direct conversions online.”

Meanwhile, Fount is a non-face-to-face AI investment solution that recommends and manages optimal portfolios. It allows investments starting from a minimum of 100,000 KRW in customized global asset allocation portfolios (funds, ETFs, pensions) tailored to individual investment preferences. Through AI analysis, it provides regular and on-demand rebalancing services, offering differentiated services to maintain the optimal portfolio.

This content was produced with the assistance of AI translation services.