Yuhan Yanghaeng Launches Total Pet Care Brand 'Willopet'

Yuhan Yanghang Total Pet Care Brand 'Willopet' (Photo by Yuhan Yanghang)

[Asia Economy Reporter Chunhee Lee] Yuhan Corporation announced on the 18th that it will officially enter the pet food market through its total pet care brand 'Willopet'.

In May, Yuhan Corporation launched 'Jedacure', the first cognitive dysfunction treatment for dogs in Korea, expanding its presence in the pet pharmaceutical market. With the launch of Willopet, the company plans to continuously expand its pet-related business.

The 'Willopet Pet Food' project is the first result of the strategic collaboration between Yuhan Corporation and SB Biopharm in the pet industry sector. The two companies plan to continue business cooperation in areas such as pet pharmaceuticals and quasi-drugs, premium nutritional foods, and pet diagnostic medicine, releasing various new products.

Willopet pet food is a brand developed with a focus on nutrition, texture, and palatability based on fresh meat to deliver not only pet health but also the joy of eating. It features soft kibble made with a special process that provides a moist and tender texture. This reduces the burden on pets' teeth while enhancing palatability and digestive absorption, making it a high-quality pet food with well-balanced nutrition.

Willopet pet food will be officially introduced at the 'K-Pet Fair Ilsan' held from the 19th to the 21st. After the exhibition, a free sample application event and a launch event offering 'The Healthy Probiotics (dog-exclusive probiotics)' as a gift for subscription will be held on the Naver Smart Store until next month.

A Yuhan Corporation representative said, “The Willopet brand will establish itself as a brand that is always by the side of pet owners and pets, creating a happy and healthy world together. We will develop excellent pet food and products that pets need, ensuring peace of mind for guardians.”

This content was produced with the assistance of AI translation services.