Jeonbuk Province Signs Business Agreement with Kakao Commerce Co., Ltd.

Cooperation in KakaoTalk Shopping Entry and Online Promotion Support for Fresh Ginseng and More

[Jeonju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Jeonbuk Province has signed a mutual cooperation agreement with Kakao Commerce Corp., a leading domestic online shopping platform, to expand sales channels and enhance the competitiveness of agricultural specialty products.

On the 16th, Jeollabuk-do signed the "Sustainable Mutual Cooperation Agreement between Jeonbuk Saengsaeng Market and Kakao Commerce" at the Kakao Commerce headquarters (located in Pangyo) together with Kakao Commerce Corp. and the Jeollabuk-do Economic and Trade Promotion Agency Foundation.

Kakao Commerce Corp. is a representative online shopping platform that achieved the highest sales (573.5 billion KRW) among major Kakao affiliates in 2020 through KakaoTalk-based e-commerce, and reached 35 million users as of July 2021.

The three organizations plan to support the entry of Jeonbuk Saengsaeng Market into Kakao Shopping and various agricultural specialty product exhibitions to expand the online sales channels of Jeollabuk-do’s agricultural specialty products.

From the 16th, the day the agreement was signed, Jeonbuk Province and Kakao Commerce Corp. will conduct a Kakao "Tokdeal" for Jeonbuk fresh ginseng.

Additionally, they will jointly promote specific cooperation plans for the future generations of rural and urban areas, including △ joint awards and educational support for outstanding young farmers by Jeonbuk Province and Kakao △ development of special programs for Jeonbuk rural tourism and agricultural products for Kakao employees.

Jeonbuk Province expects that by utilizing the KakaoTalk platform, known as the "national messenger," it will effectively promote the brand of Jeonbuk Saengsaeng Market and the value of Jeonbuk agriculture and rural areas.

Song Ha-jin, Governor of Jeonbuk Province, said, "In response to the changing online agricultural product market in the With-Corona era, a sustainable and swift paradigm shift is necessary," adding, "We hope that this agreement will lead to diversification of sales channels for Jeonbuk agricultural specialty products as well as new forms of digital cooperation between regions and companies."

Meanwhile, Jeonbuk Province started an online agricultural products mall in 2001 and entrusted the operation of Geosigi Market to the Jeollabuk-do Economic and Trade Promotion Agency Foundation. Recently, it was newly reorganized as "Jeonbuk Saengsaeng Market" to enhance the competitiveness of Jeonbuk agricultural products in the online market.

Jeonju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr

This content was produced with the assistance of AI translation services.