Maeil Health Nutrition Appoints Jeong Dong-won as Model for 'Selex'

[Asia Economy Reporter Moon Hyewon] Maeil Health Nutrition announced on the 16th that singer Jeong Dongwon, a contestant from Mister Trot, has been selected as the brand model for Selex.

Jeong Dongwon gained great popularity by finishing in the top 5 during the airing of Mister Trot last year. In particular, he captivated many viewers with his heartfelt songs expressing deep filial piety toward his family, earning him the title of "National Dutiful Son."

In the new campaign with Selex, Jeong Dongwon fully demonstrates his singing skills as a member of the Mister Trot TOP6. In the video advertisement released on the 15th, Jeong Dongwon passionately sings "Korea's No.1 Protein Selex" and "Selex, easy to digest and delicious," highlighting the necessity of protein and the importance of muscle health.

Maeil Health Nutrition is conducting various promotions to celebrate Jeong Dongwon's appointment as the Selex model. Customers who purchase Selex through home shopping channels will receive limited edition Jeong Dongwon bromides, as well as health items recommended by Dongwon, such as massage sticks and stretching equipment. On the 18th at 7:40 PM, Lotte Home Shopping will offer various benefits along with the first-ever airing of the "Jeong Dongwon X Selex" advertisement video on a home shopping channel.

Since its launch in October 2018, Selex has surpassed cumulative sales of 150 billion KRW.

This content was produced with the assistance of AI translation services.