Lotte Homeshopping Collaborates with Han Chaeyoung's YouTube Variety Show 'Bullabang'

Collaboration with Entertainment-Type Live Commerce Channel 'Bullabang' and Mobile Live Broadcast
On the 12th, Actor Han Chae-young and SF9 Inseong's Visit to 'Metrocity' Released, Sales on 'Elive' on the 19th

[Asia Economy Reporter Kim Yuri] Lotte Homeshopping announced on the 16th that it will strengthen new content by collaborating with the entertainment-type live commerce channel 'Bullabang,' which is gaining attention with actor Han Chae-young and idol group SF9's Inseong, to discover trendy products and conduct mobile live broadcasts.

'Bullabang' is an abbreviation of 'live broadcast that sells like wildfire,' a YouTube channel where actor Han Chae-young and SF9's Inseong negotiate prices and verify products with brand managers and sell them through live commerce. Since September, it has achieved over 4.5 million cumulative views to date.

Lotte Homeshopping stated that as competition in the live commerce market intensifies, it will enhance its media commerce competitiveness by presenting a unique mobile live broadcast in collaboration with 'Bullabang,' produced by the content studio Glance TV.

In the 5th episode of 'Bullabang' released on the 12th, actor Han Chae-young and SF9's Inseong visited the Korean headquarters of the Italian fashion accessories brand 'Metrocity.' They directly examined Metrocity's representative products such as handbags and jewelry and negotiated prices and benefits with the managers based on customer on-site interviews.

Lotte Homeshopping will sell the products under the conditions agreed upon in 'Bullabang' through the mobile TV 'Elive' at 8 PM on the 19th. SF9's Inseong will appear in person to introduce the products and share filming reviews on YouTube, adding entertainment value. Handbags and jewelry introduced on 'Bullabang' YouTube will be discounted up to 69%, and various gifts such as coffee gifticons (100 people), hair scrunchies (70 people), and Inseong's autographed items (3 people) will be provided to customers who purchase during the broadcast. Until the 21st, Lotte Homeshopping's online mall will also sell popular 'Metrocity' products revealed on 'Bullabang' at the negotiated prices from the broadcast.

Lee Bohyun, head of Lotte Homeshopping's content division, said, "As media commerce combining content and commerce has recently established itself as a new shopping form, we have conducted a unique mobile live broadcast linked with the entertainment-type live commerce YouTube channel 'Bullabang.' Based on our experience producing content that combines fun and product value, we will continue to actively present content targeting young audiences and strengthen our position as a media commerce company."

This content was produced with the assistance of AI translation services.