CJ Freshway "Will Become the No.1 Food Business Partner"

CJ Freshway Yangsan Logistics Center.

[Asia Economy Reporter Moon Hyewon] On the 16th, CJ Freshway announced a new vision and mission that includes its ambition to become the No.1 food business partner company providing comprehensive dining and catering solutions. Aligned with the mid-term vision of CJ Group announced earlier this month, the company plans to lead food culture trends and establish itself as the top food business partner in Korea through providing total solutions.

This year marks the 21st anniversary of CJ Freshway’s founding, and its newly established mission is to be “a company that contributes to customers’ business success by providing ONLYONE solutions optimized for food culture trends and customers’ business environments.”

To achieve its vision, CJ Freshway will promote four major innovations across the value chain including product, sales, data, and human resources to build structural competitiveness and accelerate strategy execution.

Specifically, in the product sector, the company will strengthen “solution proposal sales” that provide meal solutions and business solutions based on sourcing competitiveness and manufacturing infrastructure enhancement. Meal solutions refer to businesses that offer menu-type food ingredient packages such as pre-cut and washed ingredients, semi-prepared products, and meal kits.

Sales innovation will focus on strengthening online and offline platform sales based on the “last mile.” Leveraging the nationwide cold chain network and logistics data, including Fresh One, the company plans to reinforce the last mile. To strengthen the “hub and spoke” logistics structure, an automated hub center will be established in the metropolitan area, and order and delivery data analysis will optimize connections between the hub center and regional base centers to enhance logistics speed.

To accelerate the building of online platform capabilities, CJ Freshway plans to pursue an “outside-in” strategy such as establishing joint ventures or M&A. Through this, it aims to complete an omni-channel armed with “meal & business solutions,” securing a super-gap capability with overwhelming superiority over competitors in the increasingly competitive online and offline distribution channels.

Data innovation will also be pursued to establish a big data-based decision-making system, moving away from the traditional management style that relied on personal experience and individual capabilities. To strengthen solution development capabilities that can lead market trends, internal data will be standardized and a big data analysis system will be built through cloud migration.

The company will also improve organizational culture to implement strategies. It plans to activate various idea contests and in-house venture programs for trend catching, introduce a new job rotation system for nurturing core talents, provide exceptional rewards for high performers, and boldly select young talents.

This content was produced with the assistance of AI translation services.