John Lim, CEO of Samsung Bio, "Committed to Employee Growth"... Event Utilizing Metaverse

[Asia Economy Reporter Seo So-jeong] Samsung Biologics (CEO John Rim) announced on the 15th that it held the '2021 Bio Do Dream Challenge,' a celebration event for employees marking their first anniversary, using the 'Metaverse' at its headquarters in Songdo, Incheon on the 11th.

The Bio Do Dream Challenge is an event planned to celebrate the first anniversary of about 400 employees who joined in 2020 and to share their future determination and resolutions.

Considering the difficulty of gathering a large number of people due to COVID-19 and the trend of the MZ generation preferring non-face-to-face communication such as online messengers, Samsung Biologics incorporated the metaverse platform (Gather Town) into this event. The purpose is to enable employees to actively interact based on fun and immersive elements without spatial and temporal constraints, thereby strengthening bonds and harmony.

The event, held from the morning, included various schedules such as a congratulatory greeting from CEO John Rim, the Do Dream Quiz Show, a special lecture celebrating the first anniversary, and sending thank-you cards.

John Rim, CEO of Samsung Biologics, said in his congratulatory message, "We will actively support the growth of our employees, who are the company's most valuable asset, and do our best to foster a healthy organizational culture," adding, "Let's work together with a one-team mindset aiming to become the world's best bio company."

Meanwhile, Samsung Biologics plans to continuously utilize the metaverse in future educational programs and major events to enhance digital communication capabilities and educational effectiveness, expanding programs to enable participation from all employees.

This content was produced with the assistance of AI translation services.