Samyang Foods' 'Buldak' Records 11 Billion KRW Sales at China's Guanggun Festival
The appearance of Buldak Bokkeum Myun, ranked number one in JD.com's imported instant food category.
View original image[Asia Economy Reporter Lee Seung-jin] Samyang Foods announced on the 15th that it recorded sales of approximately 11 billion KRW during the 2021 Guanggun Festival.
This represents a 29% increase compared to last year's sales of 8.5 billion KRW, with 7.8 billion KRW sold on Tmall, a leading Chinese online shopping mall, and 2.9 billion KRW on JD.com.
In particular, Samyang Foods' Buldak brand ranked high in major sales categories such as imported ramen and imported instant foods.
Buldak Bokkeum Myun products ranked 1st and 3rd in the imported ramen bestseller rankings on Tmall, and swept 1st, 3rd, 4th, and 7th places in the imported instant food rankings on JD.com.
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A Samyang Foods official stated, "This year as well, the Buldak brand remained popular, recording the highest sales among Korean food products during the Guanggun Festival," adding, "We will solidify its status as a steady seller through continuous marketing activities."
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