"Perfect for Camping" LG Room&TV Meets 'Camping Enthusiasts' at Hotels and Resorts

Experience Marketing at Phoenix Pyeongchang and Seoul L'Escape Hotel

LG Room & TV is displayed in a guest room at the Escape Hotel in Jung-gu, Seoul, which is decorated to create a camping atmosphere.
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics announced on the 15th that it will conduct 'LG Room&TV' experiential marketing targeting customers who enjoy camping. LG Room&TV will be installed at the glamping zone of 'Phoenix Pyeongchang' in Pyeongchang-gun, Gangwon-do, and the glamping suite room at 'L'Escape Hotel' in Jung-gu, Seoul, allowing visitors to experience it.

Since its launch early last year, LG Room&TV has gained a reputation as 'optimal for emotional camping' due to its easy installation and mobility, smart connectivity enabled by the web operating system (webOS), and high-quality design, leading to a recent surge in sales.

LG Electronics explained that this event was planned for the rapidly growing 'camping tribe.' This product is a display device that serves as both a TV and a monitor, featuring a 27-inch size with FHD (1920x1080) resolution. Its all-in-one design requires no separate assembly process, making installation and movement convenient.

Additionally, by connecting to wired or wireless networks, users can enjoy various content anytime and anywhere through webOS 4.5, including Netflix, YouTube, Wavve, Watcha, and Tving. The built-in 5W×2ch speakers and Bluetooth function allow music enjoyment by linking with smartphones. The accessory market related to LG Room&TV is also growing. Dedicated bags for product storage, wood stands, trays, and more have been released to the market.

Kim Sun-hyung, head of marketing for LG Electronics Korea HE, emphasized, "Through customized experiential marketing, we will not only promote LG's differentiated product competitiveness but also provide customers with a different level of value."

This content was produced with the assistance of AI translation services.