"When the Cold Wind Blows, It Comes to Mind"... Popularity of Street Snacks Like Bungeoppang and Hotteok

[Asia Economy Reporter Moon Hyewon] With the onset of Ipdong and the arrival of serious cold weather, warm street foods are naturally gaining popularity.

On the 14th, according to related industries, ‘Sulbing’ is receiving much love for its signature winter snack, Bungeoppang, made into bite-sized pieces called ‘Hanipssok Bungeoppang.’ Despite its cute size, it boasts a rich filling and chewy texture that defies its small appearance, making it the brand’s representative menu item. From familiar red bean and custard cream flavors to chocolate filled with chocolate sauce, sweet purple sweet potato paste, and rich cheese, these unique tastes offer a new charm to Bungeoppang. The option for takeout and delivery orders is also a special feature.

Korea McDonald’s is reintroducing ‘Churros,’ which received explosive responses during its first limited release in 2015, until the end of the year, and has launched Churros combos to celebrate the re-release. McDonald’s Churros are freshly fried with a crispy exterior and fluffy interior, sprinkled with cinnamon sugar on the stick’s surface, adding the unique aroma and flavor of cinnamon along with sweetness. Added to the ‘Happy Snack’ lineup, they can be enjoyed all day at a discounted price until year-end.

The Venti is targeting winter public sentiment with two representative highway rest stop snacks: walnut cookies and cheese balls that are crispy on the outside and chewy inside. The Venti walnut cookies recreate the unique taste by adding soft red bean paste and walnuts inside a flour dough, while the ‘Mozza Cheese Ball’ filled with mozzarella cheese and the ‘Ang Butter Cheese Ball’ filled with sweet red bean paste and soft cream cheese expand the range of choices.

Ediya Coffee has reintroduced two types of hotteok, a seasonal menu item that sold over 150,000 units within a month of its release last winter, this fall. The honey hotteok is made by baking sweet and savory hotteok filling inside glutinous rice dough, resulting in a crispy exterior and moist interior, while the ice cream hotteok is topped with vanilla ice cream, grain powder, and maple syrup on warm honey hotteok.

SPC Group’s Dunkin’ has reflected the ongoing ‘Halmenial (Halme + Millennial)’ trend by introducing the ‘Black Sesame Twist,’ which incorporates black sesame into the dough and glaze to bring out a nutty flavor. The newly launched ‘Olive Rye Twist’ features dough made with organic rye and black olives, combining a fragrant aroma with a chewy texture for an appealing menu item.

This content was produced with the assistance of AI translation services.